A unified voice for Australia's horticulture
Unifying two legacy brands into one cohesive identity
Redpath Horticulture Solutions approached us following a strategic merger with GreenlifeGro. With two legacy brands now becoming one, we were tasked with designing a unified visual identity that carried forward credibility, trust, and recognition, while positioning Redpath as a clear leader in Australia’s horticultural sector.
Modernising while preserving customer trust
The primary challenge was balancing evolution with familiarity. Redpath held strong recognition across the industry, while GreenlifeGro brought its own equity, and its own complexities. Our task was to merge these identities without alienating long-standing customers, modernise the brand without erasing history, and ultimately reinforce confidence in the newly consolidated business.
A strategic and insight-driven process built on collaboration and creativity
We began with an in-depth discovery phase, facilitating workshops with the leadership team to uncover core values, customer perceptions, and the vision for the merged brand. These insights informed a clear strategic direction grounded in professionalism, innovation, reliability, and customer-first service. This collaborative process ensured the final identity aligned with both the business and the people it serves.
Designing a Modern System Rooted in Heritage
Using the strategic foundations, we refreshed the visual identity by evolving familiar elements from both brands into a cleaner, more contemporary mark. A refined colour palette and typography system brought a sense of clarity and modernity, while remaining true to the trust and stability Redpath is known for. The design system was built to be flexible and consistently applied across print, packaging, and digital environments.
Stronger brand presence. More growth.
The final identity successfully unified the two businesses, strengthened recognition, and reinforced trust with existing customers. The refreshed brand has now been implemented across the organisation, providing Redpath with a strong and scalable visual foundation to support future initiatives, including a full website redesign and continued market expansion.
