Designing creative expression
The heart of the artist
Bébart is a young French artist based in Paris, known for his expressive and emotive works. He partnered with us to create a unified brand identity and digital presence that truly reflected its artistic spirit. The goal was to craft a visual system that felt expressive yet refined, one that honoured the brand’s creative roots while supporting its growth into a more polished, professional space.
Expressiveness with consistency
The core challenge was translating Bebart’s artistic intuition into a cohesive visual identity. While the brand had a strong creative voice, its visual presence was fragmented. We needed to shape an identity that captured its expressive essence while remaining consistent and legible across all touchpoints.
An intimate and personal design process
We ran collaborative workshops with Bebart, diving into hid values, ambitions, and creative philosophy. From that, we built strategic brand pillars, such as craftsmanship, innovation, authenticity, and emotion, to act as our north star when designing the visual identity.
Grounded in strategy, we created a visual identity that balances artistry with function. The final identity was a harmonious blend of Bébart’s authentic personality and professional polish. The logo preserved the intimacy of his signature while ensuring it worked across modern applications. The colour palette and supporting visuals gave him a timeless, adaptable framework to showcase his evolving body of work.
Creativity in expression and identity
The outcome is a cohesive brand identity that feels alive. Bebart now has a flexible visual system that supports his creative ambitions, enabling him to present a consistent, refined, and emotionally resonant face to his. This identity provides a strong foundation for future artistic growth and assures the brand’s story remains coherent and compelling.
